Around the world the number one thing you see from stores to restaurants is branding. Literally every single business does it and there’s a reason for that; branding brings sales and recognition. Ferrari and Rolls Royce don’t spend a lot of money on advertising as theirs comes from reputation and history. Although there are ways to sell a product without actually reaching out to advertisers, not all of us have the luxury of being able to rely on that solely for awareness. You need an established name before you can achieve that status level.
This is where being good at branding comes in. The goal is to separate yourself from the rest and stand out to those who are willing or wanting to purchase what you have to offer. Targeting that audience isn’t easy, especially if you are newer to the industry and haven’t done something that requires so much social media involvement previously.
Luckily for me I have always been a creative person with words, where as someone else could think coming up with a good stage name is not happening naturally for them. First, understand that this is normal and a lot of models get inspiration from other models. I’m not suggesting you blatantly steal someone’s idea, fuuuuuck no. However, it’s perfectly normal to be surfing someone’s page and get an idea for something based off of what you see. Like I said copying point blank is not okay, ever, anywhere. Extracting inspiration from an image and making your own version of it, however, is perfectly acceptable.
Branding yourself with a name or alias has to happen naturally. Trying to force it will only frustrate you. This is a fun process! While I can’t tell you what to name yourself specifically I can help you with the steps I took in figuring out what I was going to label myself. There have been a few times in my life I have come up with an alias, and each was in a different way.
For most experiences in my life when I came up with email addresses or usernames, I usually looked to music for inspiration. Digital Girlfriend which I took from a Daft Punk song and turned it into my username. An old AOL screen name of mine was SinningOnSunday I came up with after listening to an AFI song. If music isn’t your thing, try getting some ideas from a favorite TV show or a possible celebrity look alike. I highly suggest name generators that you input words and output something you might not have thought of.
Maybe you had a childhood friend growing up who’s name you liked more than yours or a video game character you always thought was cool. When it comes to branding yourself with a stage name, it all comes down to personal preference. If all else fails and none of these strategies are working for you, try asking a friend! If you don’t mind going by your real name, go for it! I usually suggest against this for privacy and protection reasons I’m sure I don’t have to mention.
You need to pick something that you’re comfortable having for the duration of your career. Name changes happen and are acceptable. It usually isn’t met with much hesitation on the members side. If you do change your alias, make sure to let your fans know for a few weeks before and after. Remember that this industry is all about freedom of expression and creation. There is no rule to naming yourself or any law that states you have to continue with a name you grew out of. If you are having a hard time with this, reach out to friends or even other girls in the industry for help. We are all here to make this community welcoming and fun for everyone!